Privacy Policy


This privacy policy applies between you, the User of this Website and ADR Machinery, the owner and provider of this Website. ADR Machinery takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Please read this privacy policy carefully.

Definitions and interpretation

  1. In this privacy policy, the      following definitions are used: 


collectively   all information that you submit to ADR Machinery via the Website. This   definition incorporates, where applicable, the definitions provided in the   Data Protection Laws;


a small   text file placed on your computer by this Website when you visit certain   parts of the Website and/or when you use certain features of the Website.   Details of the cookies used by this Website are set out in the clause below (Cookies);

Data  Protection Laws

any applicable law relating to the processing of personal Data, including but not   limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR,   and any national implementing laws, regulations and secondary legislation,   for as long as the GDPR is effective in the UK;


the  General Data Protection Regulation (EU) 2016/679;

ADR   Machinery, we or us

ADR   Machinery, VAT Number: 142723290 whose trading address is at Units 2 & 3   Agri Centre, Elley Down, Colebrooke, Crediton, Devon, EX17 5JU; 

UK and  EU Cookie Law

the Privacy and Electronic Communications (EC Directive) Regulations 2003 as   amended by the Privacy and Electronic Communications (EC Directive)   (Amendment) Regulations 2011;

User or you

any   third party that accesses the Website and is not either (i) employed by ADR   Machinery and acting in the course of their employment or (ii) engaged as a   consultant or otherwise providing services to ADR Machinery and accessing the   Website in connection with the provision of such services; and


the website that you are currently using,, and any   sub-domains of this site unless expressly excluded by their own terms and   conditions.

  1. In this privacy policy,      unless the context requires a different interpretation: 
    1. the singular includes the       plural and vice versa;
    2. references to sub-clauses,       clauses, schedules or appendices are to sub-clauses, clauses, schedules       or appendices of this privacy policy;
    3. a reference to a person       includes firms, companies, government entities, trusts and partnerships;
    4. "including" is understood to mean "including without limitation";
    5. reference to any statutory       provision includes any modification or amendment of it;
    6. the headings and sub-headings do not form part of this privacy policy. 

Scope of this privacy policy

  1. This privacy policy applies      only to the actions of ADR Machinery and Users with respect to this Website. It does not extend to any websites that can be accessed from this      Website including, but not limited to, any links we may provide to social media websites.
  2. For purposes of the      applicable Data Protection Laws, ADR Machinery is the "data      controller". This means that ADR Machinery determines the purposes for which, and the manner in which, your Data is processed.

Data collected

  1. We may collect the following Data, which includes personal Data, from you: 
    1. name;
    2. contact information such as email addresses and telephone numbers; in each case, in accordance with this privacy policy. 

How we collect Data

  1. We collect Data in the following ways: 
    1. data is given to us by you;       and
    2. data is collected       automatically.

Data that is given to us by you

  1. ADR Machinery will collect      your Data in a number of ways, for example: 
    1. when you contact us through       the Website, by telephone, post, e-mail or through any other means;
    2. when you enter a       competition or promotion through a social media channel;
    3. when you make payments to       us, through this Website or otherwise;
    4. when you elect to receive       marketing communications from us; in each case, in accordance with this privacy policy.

Data that is collected automatically

  1. To the extent that you      access the Website, we will collect your Data automatically, for example: 
    1. we automatically collect       some information about your visit to the Website. This information helps       us to make improvements to Website content and navigation, and includes       your IP address, the date, times and frequency with which you access the       Website and the way you use and interact with its content. 
    2. we will collect your Data       automatically via cookies, in line with the cookie settings on your       browser. For more information about cookies, and how we use them on the       Website, see the section below, headed "Cookies".

Our use of Data

  1. Any or all of the above Data      may be required by us from time to time in order to provide you with the      best possible service and experience when using our Website. Specifically,      Data may be used by us for the following reasons: 
    1. internal record keeping;
    2. transmission by email of       marketing materials that may be of interest to you;

in each case, in accordance with this privacy policy.

  1. We may use your Data for the      above purposes if we deem it necessary to do so for our legitimate      interests. If you are not satisfied with this, you have the right to      object in certain circumstances (see the section headed "Your      rights" below).
  2. For the delivery of direct      marketing to you via e-mail, we'll need your consent, whether via an      opt-in or soft-opt-in: 
    1. soft opt-in consent is a       specific type of consent which applies when you have previously engaged       with us (for example, you contact us to ask us for more details about a       particular product/service, and we are marketing similar       products/services). Under "soft opt-in" consent, we will take       your consent as given unless you opt-out. 
    2. for other types of       e-marketing, we are required to obtain your explicit consent; that is,       you need to take positive and affirmative action when consenting by, for       example, checking a tick box that we'll provide.
    3. if you are not satisfied       about our approach to marketing, you have the right to withdraw consent       at any time. To find out how to withdraw your consent, see the section       headed "Your rights" below.

Who we share Data with

  1. We may share your Data with      the following groups of people for the following reasons: 
    1. our employees, agents       and/or professional advisors - to obtain advice from professional       advisers;
    2. third party payment       providers who process payments made over the Website - to enable third       party payment providers to process user payments and refunds;

in each case, in accordance with this privacy policy.

Keeping Data secure

  1. We will use technical and      organisational measures to safeguard your Data, for example: 
    1. access to your account is       controlled by a password and a user name that is unique to you.
    2. we store your Data on       secure servers.
  2. Technical and organisational      measures include measures to deal with any suspected data breach. If you      suspect any misuse or loss or unauthorised access to your Data, please let      us know immediately by contacting us via this e-mail address:
  3. If you want detailed      information from Get Safe Online on how to protect your information and      your computers and devices against fraud, identity theft, viruses and many      other online problems, please visit Get Safe Online      is supported by HM Government and leading businesses. 

Data retention

  1. Unless a longer retention      period is required or permitted by law, we will only hold your Data on our      systems for the period necessary to fulfil the purposes outlined in this      privacy policy or until you request that the Data be deleted.
  2. Even if we delete your Data,      it may persist on backup or archival media for legal, tax or regulatory      purposes. 

Your rights 

  1. You have the following      rights in relation to your Data: 
    1. Right to access - the right to request (i)       copies of the information we hold about you at any time, or (ii) that we       modify, update or delete such information. If we provide you with access       to the information we hold about you, we will not charge you for this,       unless your request is "manifestly unfounded or excessive."       Where we are legally permitted to do so, we may refuse your request. If       we refuse your request, we will tell you the reasons why. 
    2. Right to correct - the right to have your       Data rectified if it is inaccurate or incomplete. 
    3. Right to erase - the right to request       that we delete or remove your Data from our systems.
    4. Right to restrict our use       of your Data -       the right to "block" us from using your Data or limit the way       in which we can use it.
    5. Right to data portability - the right to request       that we move, copy or transfer your Data. 
    6. Right to object - the right to object to       our use of your Data including where we use it for our legitimate       interests.
  2. To make enquiries, exercise      any of your rights set out above, or withdraw your consent to the      processing of your Data (where consent is our legal basis for processing      your Data), please contact us via this e-mail address:
  3. If you are not satisfied      with the way a complaint you make in relation to your Data is handled by      us, you may be able to refer your complaint to the relevant data      protection authority. For the UK, this is the Information Commissioner's      Office (ICO). The ICO's contact details can be found on their website at
  4. It is important that the      Data we hold about you is accurate and current. Please keep us informed if      your Data changes during the period for which we hold it.

Links to other websites

  1. This Website may, from time      to time, provide links to other websites. We have no control over such      websites and are not responsible for the content of these websites. This      privacy policy does not extend to your use of such websites. You are      advised to read the privacy policy or statement of other websites prior to      using them.

Changes of business ownership and control

  1. ADR Machinery may, from time      to time, expand or reduce our business and this may involve the sale      and/or the transfer of control of all or part of ADR Machinery. Data      provided by Users will, where it is relevant to any part of our business      so transferred, be transferred along with that part and the new owner or      newly controlling party will, under the terms of this privacy policy, be      permitted to use the Data for the purposes for which it was originally      supplied to us.
  2. We may also disclose Data to      a prospective purchaser of our business or any part of it.
  3. In the above instances, we      will take steps with the aim of ensuring your privacy is protected.


  1. This Website may place and      access certain Cookies on your computer. ADR Machinery uses Cookies to      improve your experience of using the Website and to improve our range of      products. ADR Machinery has carefully chosen these Cookies and has taken      steps to ensure that your privacy is protected and respected at all times.
  2. All Cookies used by this      Website are used in accordance with current UK and EU Cookie Law.
  3. Before the Website places      Cookies on your computer, you will be presented with a message bar      requesting your consent to set those Cookies. By giving your consent to      the placing of Cookies, you are enabling ADR Machinery to provide a better      experience and service to you. You may, if you wish, deny consent to the      placing of Cookies; however certain features of the Website may not      function fully or as intended.
  4. This Website may place the      following Cookies:


Type of Cookie



Strictly   necessary cookies

These   are cookies that are required for the operation of our website. They include,   for example, cookies that enable you to log into secure areas of our website,   use a shopping cart or make use of e-billing services.


Analytical/performance   cookies

They   allow us to recognise and count the number of visitors and to see how   visitors move around our website when they are using it. This helps us to   improve the way our website works, for example, by ensuring that users are   finding what they are looking for easily.


Functionality   cookies

These   are used to recognise you when you return to our website. This enables us to   personalise our content for you, greet you by name and remember your   preferences (for example, your choice of language or region).

  1. You can find a list of      Cookies that we use in the Cookies Schedule. 
  2. You can choose to enable or      disable Cookies in your internet browser. By default, most internet      browsers accept Cookies but this can be changed. For further details,      please consult the help menu in your internet browser. 
  3. You can choose to delete      Cookies at any time; however you may lose any information that enables you      to access the Website more quickly and efficiently including, but not      limited to, personalisation settings. 
  4. It is recommended that you      ensure that your internet browser is up-to-date and that you consult the      help and guidance provided by the developer of your internet browser if      you are unsure about adjusting your privacy settings.
  5. For more information      generally on cookies, including how to disable them, please refer to You will also find details on how to delete cookies from      your computer.


  1. You may not transfer any of      your rights under this privacy policy to any other person. We may transfer      our rights under this privacy policy where we reasonably believe your      rights will not be affected. 
  2. If any court or competent      authority finds that any provision of this privacy policy (or part of any      provision) is invalid, illegal or unenforceable, that provision or      part-provision will, to the extent required, be deemed to be deleted, and      the validity and enforceability of the other provisions of this privacy      policy will not be affected.
  3. Unless otherwise agreed, no      delay, act or omission by a party in exercising any right or remedy will      be deemed a waiver of that, or any other, right or remedy.
  4. This Agreement will be      governed by and interpreted according to the law of England and Wales. All      disputes arising under the Agreement will be subject to the exclusive      jurisdiction of the English and Welsh courts.

Changes to this privacy policy

  1. ADR Machinery reserves the      right to change this privacy policy as we may deem necessary from time to      time or as may be required by law. Any changes will be immediately posted      on the Website and you are deemed to have accepted the terms of the      privacy policy on your first use of the Website following the alterations.      

         You may contact ADR Machinery by email at


Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.

Strictly necessary

We use the following strictly necessary cookies:  

Description of Cookie


Strictly   necessary cookies.

These   are cookies that are required for the operation of our website. They include,   for example, cookies that enable you to log into secure areas of our website.



We use the following analytical/performance cookies:  

Description of Cookie


Analytical/performance   cookies.

They allow us to recognise and count the number of visitors and to see how   visitors move around our website when they are using it. This helps us to   improve the way our website works, for example, by ensuring that users are   finding what they are looking for easily.



We use the following functionality cookies: 

Description of Cookie


Functionality cookies.

These are used to recognise you when you return to our website. This enables us to   personalise our content for you, greet you by name and remember your preferences   (for example, your choice of language or region).